Posts tagged Focus
The Enduring Importance of Focus

There is a saying in business that goes: “if you try to sell to everybody, you’re really selling to nobody.” The implication of this phrase is that you can’t be all things to all customers. In traditional businesses this is absolutely true. If Coca-Cola tried to sell fruit and veg and sheet metal alongside offering telecommunications training, it’s unlikely they would have maintained their position as a leading soft drinks maker. Laser focus on a single brilliantly made product has carried thousands of businesses to success.

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